Experience design & Photography
for a solid customer experience
and visual brand.

My mission is to help service and community-oriented organizations and entrepreneurs launch their next project.

Hi! This is Erika

I am a San Francisco-based Lifestyle Photographer and Experience Designer with a background in International Service Marketing. I combine my previous experience with my creative and technical skills to craft designs and imagery that tell authentic stories, build a strong brand, and enhance your and your customer's experience.

I love working with growing businesses and creative entrepreneurs, particularly from Latin America, to help them grow and succeed.

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My Expertise

User Experience Design

I create well-grounded web and mobile products, specializing in qualitative research and information architecture. I follow a design process based on empathy and a deep understanding of the user and the product. Turning problems into opportunities is a strength of mine.
Lifestyle Brand Photography

Whether a lifestyle photoshoot or an environmental portraiture session, my work is characterized by genuineness and is usually done under available light and in my client’s natural environment. I capture the everyday action, signature pieces, and the space where the magic happens to reflect the true personality and the story.
Website Design & Implementation

Combining my main crafts, Design and Photography, I help small businesses and organizations build an impactful digital footprint by designing and implementing fully interactive websites with photos I took or thoughtfully selected. From concept to delivering a functional and personalized product.
Photo Production Consultation

I provide personalized coaching to Content Creators who want to improve their photography skills. Throughout the process, we go through the foundations of environmental, travel, or food/product photography, as well as an understanding of the photography gear to choose the best for the job.