A bit about me

I am a lifestyle photographer and experience designer, currently working with growing organizations and entrepreneurs, primarily in the hospitality, cultural and educational travel industries.

I am originally from Mexico City, where I grew up and graduated in International Relations with a minor in International Marketing, always focused on service. There, I worked on educational & travel counseling and management, customer experience, and branding.

 After eight years working there, I had an opportunity to come to San Francisco. I used that time to develop other more creative skills and level up my professional path. I studied photography and design - something I always liked but hadn't pursued professionally.

 Since then, I have combined my previous experience and my new creative and technical skills to help new and local businesses and creative entrepreneurs build a solid visual brand and customer experience.

 Photography allows me to help people communicate their message effectively and tell their stories in the most authentic way. I've specialized in documentary-style photography and have mastered natural lighting techniques to be able to capture the real moment.

 As an Experience Designer, I follow a user-centered process to improve interactions and productivity. I am a natural problem-solver and love finding ways to improve people's lives. Beyond digital products, I like designing life experiences.

 I have worked in multinational companies, startups, and small businesses in my professional career. I particularly enjoy working with immigrants like me, especially those from Latin America. The idea of helping them kick off their life in their new country gives me tremendous satisfaction; it makes me feel that I contribute to their mission; I'd love to contribute to yours too!