UX Design and photography for stronger digital products.
Hi! I’m Erika
I work to identify business problems and understand user pain points to create meaningful solutions that have large impacts.
I’m a User eXperience Designer and Lifestyle Photographer with a background in digital marketing, who, for more than ten years, has worked with Entrepreneurs, Organizations, and Companies in the US, Mexico, and Europe to help them have a stronger online presence.
My work has focused on customer experience, brand identity, and localization. I am a thoughtful and resourceful problem-solver and a visual communicator with a broad understanding of design principles and artistic and technical skills applied to documentary-style photography.
Skills acquired through my professional path
OVERVIEW OF SKILLS
Design thinking • Visual communication • Human-centered design • UX design for web • Squarespace specialist • Photography for web and social networks • Lifestyle Photography • Creative strategy • Brand identity • Localization • Project development.
WORK EXPERIENCE
Freelance Photographer & Designer
, 2013-present
• Visual communication
• Strategic planning
• Business management
• Customer service
SF Colores
, 2015
• Project development
• Website management
• Social media strategy
Google
, 2014-2015
• Remote/virtual collaboration
• Innovative thinking
• Product design process
EF Education First
, 2006-2010
• International and multi-disciplinary work experience
• Team management
• Adaptive thinking
• Branding and localization
EDUCATION
User Experience Design, 2018
• Design thinking
• User empathy
• Presentations in English
Photography & Design
, 2012-2016
• Design principles
• Lighting and photographic techniques
• Creative problem-solving
Intl. Relations, Intl. Marketing
, 1999-2003
• Cultural awareness
• Broad perspective
• Negotiation skills
Social science & humanities
, 1995-1998
• Observational skills
• Critical thinking
• Analysis & evaluating
Recent work
Natural Resources
UX Design and Photography for a smooth and informed journey through parenthood.
My website redesigned
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
View all Design and Photography work.
