Photography and UX Design for stronger digital products.
Hi! I’m Erika
I’m a Photographer and User eXperience Designer with a background in digital marketing, who, for more than ten years, has worked with Entrepreneurs, Organizations, and Companies in the US, Mexico, and Europe to help them have a stronger online presence.
My work has focused on customer experience, brand identity, and localization. I am a thoughtful and resourceful problem-solver and a visual communicator with a broad understanding of design principles and artistic and technical skills applied to lifestyle photography, always with the human aspect in mind.
I’m looking forward to collaborating with you and to helping grow your project!
My Photography work
I work to create beautiful and meaningful images that tell stories, images that reflect your brand's personality and spark large impacts.
Check out my featured work or visit my food photography portfolio.
My Photography expertise
LIFESTYLE
BRAND PHOTOGRAPHY
I capture the everyday action, signature dishes or pieces, and the space of a business to illustrate the whole story and produce the branding images.
DIGITAL PHOTO RETOUCHING
A complex retouching work to remove imperfections on products or portraits, perform advanced color correction, compositing, or style creation.
COMMISSIONED
FOOD PHOTOGRAPHY
Food or product photography in a controlled environment, on-location, or at my studio.
I’ll make it beautifully appetizing.
ENVIRONMENTAL
PORTRAITURE
Portraiture sessions of individuals or teams; usually taken on-location. For their website, social media profiles, books, or any editorial content.
I also work designing and implementing web products, using Figma, Webflow, and Squarespace for Organizations and Entrepreneurs following a User Experience UX process.
Feel free to contact me for job opportunities or collaborations.
Your photos should reflect the true personality of your brand. Give them the importance they deserve. I help you create or maintain that image in the most professional way.
Skills acquired through my professional path.
OVERVIEW OF SKILLS
Lifestyle Photography • Food and Product Photography • Digital Image Processing • File Management • Natural Lighting • Color Management • Creative strategy •
Brand identity • Localization • Project development • Design thinking • Visual communication • Human-centered design • UX design for web
WORK EXPERIENCE
Freelance Photographer & Designer
, 2013-Present
• Visual communication
• Digital and print production
• Strategic planning
• Business management
• Customer service
SF Colores
, 2015
• On-location photography
• asset production and management
• Project development
• Website management
• Social media strategy
Google
, 2014-2015
• Food and mobile food photography techniques
• Innovative thinking
• Product design process
• Visual content creation
• Remote/virtual collaboration
EF Education First
, 2006-2010
• International and multi-disciplinary work experience
• Team management
• Customer Experience
• Creative and strategic collaboration
• Branding and localization
MAIN TOOLS
Photography: Adobe Photoshop, Adobe Lightroom.
Design: Figma, Webflow, Squarespace.
EDUCATION
User Experience Design, 2018
• Design thinking
• Information architecture
• Creative problem-solving
• User and product research
• Wireframing and UI prototyping
Photography & Design
, 2012-2016
• Documentary photography
• Advanced Photo Editing and retouching
• Studio Lighting techniques
• Outdoor and ambient lighting
• Design principles
Intl. Relations, Intl. Marketing
, 1999-2003
• International business and markets
• Organizational structures
• Marketing techniques
• Cultural awareness
• Global communications and media
• Negotiation skills
Social science & humanities
, 1995-1998
• Traditional empirical research
• Critical thinking
• Analysis & evaluating
• Human-centered perspective